Artist Licensing May Become Issue at Auburn, Too

According to this story in the Opelika-Auburn News:

“It is very important for universities to protect their intellectual property rights,” Susan O. Smith, trademark management and licensing director at Auburn University, said in a statement.

“Art renderings are like any other licensed product: intended for sale. Artists paint university related prints because they know those who care about the institution will buy them. It’s only right, therefore, for artists to follow the same protective licensing policies that manufacturers of every other licensable product follow. Such manufacturers return a small percentage of sales (eight percent) to the university which, at Auburn, supports student scholarships. Fortunately, we have many licensed artists who willingly support our program efforts.”