Thursday, August 11, 2005
On this day:

The new Zima?

That's what Anheuser-Busch's new "malternative" sounds like to me.

The new caffeinated, raspberry-flavored malt beverage is called Tilt, and it certainly sounds like it'll put a spring in your step. Anheuser-Busch is marketing the fabulous fruity-licious beer to males ages 21 to 27 years old. I'm kinda thinking they need to hone their marketing approach a little, but hey, I could be wrong. Red Bull mixed with beer is pretty popular these days. Then again, Red Bull doesn't taste like raspberries.

Hmmm...wonder if you mix Tilt with ice cream it would make a good Smoothie?